Most business writing describes. Yours needs to sell. There is a real difference and it shows up in the phone bill.
People do not search for what the industry calls it. They search for what they call it. We write it their way, which also happens to be what Google is matching.
Every page has one job. If somebody reads it and does nothing, the page failed, no matter how well written it was.
Plain, direct and free of the padding people skim past. If you would not say it to a customer standing in front of you, it does not go on the page.
If two of these sound like you, it is costing you work right now. Tell us what you have and we will tell you what it needs.
Have us take a lookEvery paragraph opens with we. A customer is reading to find out what happens to them, and never gets told.
Pages of information and no invitation to call. Somebody ready to buy has to work out how, and some of them will not bother.
Words your customers have never used, so the page matches nothing they type and impresses nobody who lands on it.
Two sentences on a service you make a living from. There is nothing for Google to match and nothing for a buyer to weigh.
Copy on a schedule, aimed at what people search before they buy.
Words and layout are one job. Doing them together works better.
The words are half of how a page ranks at all.
A consistent voice matters as much as a consistent look.
Tell us what you do and what you are working with. We will take it from there.