Resources
Guides on getting found on Google, written from the work rather than from a content calendar. What is quietly costing you calls, and what to change first.
Latest Articles
The newest guides, written from the work itself.
What to Ask Before You Hire a Marketing Agency
Six questions to ask before you hire a marketing agency, from who does the work and how you cancel to who owns your website and Business Profile.
Your Referrals Still Look You Up. Here's What They Find.
Do referrals check your website? Most look you up on Google first. Here's what a referred customer sees, plus a 15-minute check you can do on your phone.
How to Answer Google Reviews, Good and Bad
How to respond to Google reviews, with sample replies for 5-star, 3-star and 1-star reviews, how to flag a fake one, and what never to put in a public reply.
How to Ask Customers for a Google Review, and What Google Won't Allow
How to ask customers for Google reviews the right way, with a sample text, your direct link, and the incentives Google and the FTC don't allow.
How Many Google Reviews Does a Local Business Need?
How many Google reviews do you need? There's no magic number. Here's what customers look for, what Google says, and how to compare yourself with your map pack.
Local Search
Getting found on Google Maps and in the results near you.
AI & Automation
Getting the software to do the work you keep doing by hand.
Would Rather We Just Did It?
Everything in these guides is work we do for clients every week. Tell us what you do and who you want calling you.