Local Marketing Services
Local marketing is getting picked when someone nearby searches Google, checks the map or asks an AI who to call. It comes down to four pieces, and most businesses need one or two of them first.
How Google Decides Who Shows Up Nearby
Google names three things it weighs for every local search. Each one points at different work.
Relevance
Does your business match what was searched? Google reads your profile's categories and services, and the pages on your website.
Worked on by your Business Profile and local SEO
Distance
How far you are from the person searching. Nobody can move your shop, which is why the same search gives different answers in Daphne and in downtown Mobile.
Set up honestly with a correct address or service area
Prominence
How well known you are. Reviews, the directories that list you and the sites that mention you all feed into it.
Worked on by reviews and local listings
Google adds that "there's no way to request or pay for a better local ranking." Anyone who says otherwise is selling something Google says doesn't exist.
The Four Pieces
Each one has its own page with the detail.
Google Business Profile
The listing with your reviews, hours and a call button, often the first thing a nearby customer sees. We post to it, answer every review within one business day, keep it accurate and keep your ChatGPT Business Hub listing matching it, for $200 a month.
Local SEO
Your website and listings working with the profile: pages for your services and towns, and your name, address and phone number matching on the directories Google checks.
Review Management
A steady way to ask every customer for a review, and a reply to every review that comes in.
Multi-Location SEO
For businesses with more than one location, each with its own profile and its own page, kept from competing with each other.
Where to Start
No profile, a suspended one, or one you can't get into
Start with the Business Profile. Everything else leans on it.
The profile is fine, but the website doesn't back it up
That's local SEO: pages for what you do and where, and listings that match.
Fewer and older reviews than the businesses above you
Start with reviews.
Two or more locations
See multi-location SEO.
What It Costs
Business Profile management is $200 a month, month to month, with no setup fee. Google charges nothing for the profile itself.
If you want all of it at once, the monthly marketing plans cover your profile posts, local SEO, directory listings, website care and Google Ads management, from $300 a month.
Compare the monthly plansEither way, the work is done by Steve Wilson, who has run local search and Google Ads since 2004. The person you call is the person doing it.
Questions We Get Asked
What is local marketing?
Getting picked by people near you when they search Google, check the map or ask an AI who to call. For most service businesses it comes down to the Business Profile, the website, the directories Google checks and reviews.
Do I need local SEO and a Google Business Profile, or just one?
Most businesses need both, because Google checks that the profile and the website agree. If you can only start with one, start with the profile.
Do you require a contract?
No. Business Profile management and the monthly marketing plans are month to month.
Can my business show up across the bay?
Distance from the person searching is one of the three things Google weighs, so it's always easiest close to your address. A complete profile, pages on your site for the areas you serve, and steady reviews give Google reasons to show you further out.
Do you work outside these towns?
Yes. The towns below are the ones we have pages for, from Gulfport to Crestview, but the work itself isn't tied to a town.
Where We Work
Every town on this coast searches a little differently. Pick yours.
Let's Get You Picked Close to Home
Tell us what you do and where you work. We'll take it from there.
Prefer to see prices first? Compare our monthly plans, from $300 a month.