Google Ads Management
Your ads, built around the calls and jobs you actually want, and run by the person you talk to. $300 to $1,200 a month, no setup fee and no contract.
Sponsored
Your Company
www.yourcompany.com
Water Heater Repair in Daphne, AL
Serving Daphne, Fairhope and Spanish Fort. Call now or book online.
CallBehind an ad like this
- A headline written for the town they searched
- Set to show in the towns and ZIP codes you serve
- A bid set by hand on every keyword, based on which ones bring calls
The Person You Call Is the Person Running Your Ads
The most common complaint about ad agencies is that the person who sold you isn't the person who runs your account. That can't happen here. Steve Wilson handles every account himself, every week. There's no junior staff and no handoff.
He's run Google Ads since 2004, when he joined one of the largest vacation rental companies in the country as its digital marketing manager, and he went on to run its whole marketing budget.
More about SteveWhat Happens Every Week
A Google Ads account drifts when nobody watches it. Searches you never meant to pay for creep in, competitors change their bids, and Google keeps suggesting new ways to spend more.
So every week we read the actual searches people typed before they clicked, block the ones that don't fit, adjust bids and budgets, test new ads against old ones, and tune when and where your ads show. Every change aims at the same thing, a lower cost per lead over time.
What It Costs
The monthly fee scales with your ad budget and how many campaigns and locations we run. Your ad spend is paid straight to Google and is not part of it.
Google Ads Management
Most accounts land around $600 a month. No setup fee and no long-term contract, and campaigns usually go live in 1 to 2 weeks.
- Search campaigns built around your services and the areas you serve
- High-intent keywords, negative keyword lists and ad copy written to bring calls and form fills
- Conversion tracking, GA4 and call tracking set up, so every bid is set by which keywords bring real leads, not just clicks
- A weekly review of search terms, bids, budgets, ads, locations and schedules
Already on one of our monthly marketing plans? Google Ads management is included and starts after your first three months.
Get a QuoteWhat Should You Spend on Google Ads?
It depends on your trade, the towns you want to reach and who else is bidding there that week. A click costs very different amounts from one trade to the next, and the price moves. Any chart of average click costs is a guess, so we don't publish one.
We look at your market with you before you spend anything. If you're already running ads, the free review shows what you've actually been paying for each click and each lead. If you're starting fresh, we set a budget together and adjust it once real numbers come in.
Google Ads or Local Services Ads?
They're two different products, and plenty of service businesses run both. We manage both.
Local Services Ads
The listings at the very top of the page with a "Google Verified" badge. In Google's words, you "pay only for leads related to your business and the services you offer," not for clicks.
Only certain trades qualify, plumbers and electricians among them, and Google decides who shows and in what order. You get less control and less to manage.
Google Ads search campaigns
The ads marked "Sponsored" in the search results. You pay per click, and you choose the searches, the towns, the hours and what every ad says.
Any business can run them, and they're where careful management makes the biggest difference to what a lead costs.
Ads Aimed at the Ground You Cover
A Daphne business may not want to pay for clicks from west Mobile, and a Pensacola company may not drive to Navarre. We set your ads to the towns and ZIP codes you actually serve, at the hours someone can answer the phone.
Mobile, Baldwin County and Pensacola can each run as their own campaign with their own budget, so you can spend more where the jobs are worth more to you.
The Call Is the Point
For most local businesses a lead is a phone call. Calls are tracked from day one, so we know which keywords bring them.
The other half happens on your end. A paid call that rings out costs the same as one you answer, so your ads should run when somebody can pick up.
Google Ads by Market
Start Where You Are
Whether you've never run an ad or you've been spending for years, there's a next step that fits.
Questions We Get Asked
How much should I pay someone to manage my Google Ads?
Our management fee is $300 to $1,200 a month, and most accounts land around $600. It moves with your ad budget and how many campaigns and locations we run. There's no setup fee, and your ad spend is paid to Google separately.
Is $500 a month enough for Google Ads?
It depends on your trade and the towns you want to reach. A click costs very different amounts from one trade to the next, so we look at your market with you and set a budget before you spend anything.
Is there a setup fee?
No. Building your campaigns is part of the monthly management fee.
Do you require a contract?
No. It's month to month, and you can stop any time.
How soon will my ads be running?
Usually within one to two weeks, once tracking is set up and the campaigns are built.
I already have a Google Ads account. Can you take it over?
Yes. Start with a free review. We only need read-only access, so nothing in your account changes. We look at what you're paying for now, what's working and what's wasting money, and tell you what we'd change.
Do you manage Local Services Ads?
Yes. Many service businesses run Local Services Ads and regular Google Ads side by side, and we manage both.
Do you track phone calls?
Yes. Calls and form fills are tracked as conversions, so the account counts leads and what each one cost, not just clicks.
Who will actually work on my account?
Steve Wilson. He handles every account himself, and the person you talk to is the person making the changes.
Let's Make Your Ad Budget Count
Send us your account for a free review, or tell us what you do and where you work. We'll take it from there.
Prefer to see prices first? Compare our monthly plans, from $300 a month.